The life blood of any construction or engineering project, MEP (M&E) building services are essential components of comfort for those who will ultimately occupy the constructed spaces. American consumer society has been proclaimed an ownership society (Walsh 2011 ). Ownership has been the normative ideal among modes of consumption based on cultural values about perceived advantages of ownership over access as well as reinforcing government and market practices.
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These symbolic associations with access demonstrate that use value has been turned into sign value and how that sign value is played out in the marketplace (Baudrillard 1981 ). The positive nature of the sign value associated with car sharing runs counter to the well-ingrained cultural values regarding the perceived advantages of car ownership that imbue ownership with symbolic capital at the expense of other modes of consumption in American society (McIntyre and McKee 2008 ). The emerging cultural values of thriftiness and convenience, as well as the freedom and flexibility associated with access, highlight the politics of consumption in contemporary consumer society.
The petition also demanded a change in the wording on Victoria's Secret
associate resources etm advertisements for their bra range Body, to something that does not promote unhealthy and unrealistic standards of beauty," asking the company to not use such harmful marketing in the future.
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