Black-owned businesses need to be supported. As millions of people have taken to the streets in recent days to protest systemic racism, police brutality and the killing of George Floyd, posts encouraging people to support Black-owned businesses and restaurants have gone viral on social media. It is widely known, to the detriment of many capable african american and black women owned business that there exists a concrete ceiling that is difficult to shatter.
The idea is for people to make a conscious effort to spend money at black-owned businesses, either physically or online. Businesses (owned by privileged owners) get the benefit of visibility and funding. As protests for racial justice continue to spring up across the country, so has the push to support black-owned businesses.
Companies that run out of a home and rely on one to a handful of employees can get a very big boost by joining black business listings. Many black-owned businesses have suffered during the pandemic, and in some cities, they've been victims of looters during recent protests.
Locate online and Brick & mortar businesses. Carroll adds that another way to
support Black businesses is by including them in cross-marketing collaborations on digital or other media. This directory aims to highlight our communities and give residents an easy way to find Black-owned businesses they can support.
While it is great to donate to and buy from these companies, entrepreneur Christina Blacken says that supporting Black people requires a deeper cognitive change in order to see Black creatives as equals and experts. A time when black people where looked down upon, not worthy of sharing the same schools with our white counter parts.